Alterra Mountain Company goes Digital in partnership with Alpine Media Technology

DENVER, CO, January 8, 2019 - Alterra Mountain Company, owners of 14 year-round mountain destinations and creators of the Ikon Pass, has partnered with Alpine Media Technology (AMT) to offer a first of its kind digital communication system to resort guests. The All Mountain Platform (AMP) is headlined by LiftDigital, the world’s first and only digital content display system for chairlifts & gondolas. With skiers and riders spending as much as 75 minutes on the chair-lift each day, they can now have access to real time relevant content allowing them to maximize their day. LiftDigital provides digital trail maps, lift open/closed status reports, trail status & grooming reports, weather information, resort events info, emergency messaging, and even provides live camera feeds to show traffic & road conditions.

Chairlift displays installed on the Super Gauge Express at Mary Jane
LiftDigital the worlds first and only digital display system for chairlifts and gondolas.

AMP rounds out it’s information system by providing this same content to large indoor and outdoor displays across resorts and a mobile app. "We are excited to better inform our guests no matter where they are on the mountain, and we believe this new platform will help our guests have a much more efficient day," said C.A. Lane, General Manager of Winter Park Resort in Colorado. "And when the need arises to put out any emergency messaging, we can now get it out immediately with extensive coverage."

First Impressions - Alterra

“We have enjoyed our collaborative partnership with Alpine Media Technology, a company that supports our mission to drive innovation, service and value to our resort guests,” said Ryan Blanchard, Director of Brand Partnerships for Alterra Mountain Company. “We are excited to leverage this cutting-edge technology and welcome feedback from our guests as their input will assist in driving ongoing, useful and desirable content to help them maximize their time at our destinations."

Alpine media Technology founders
Alpine Media Technology founders and executive team.

“Alpine Media is thrilled to be working with Alterra Mountain Company,” said Jeff Connors, Alpine Media Co-Founder and Chief Engineer. “As avid skiers ourselves, our mission from the beginning has been to provide resort guests with as much useful, real time information as possible to help them navigate their day and be able to keep their phones in their pockets while doing so. It was very rewarding to see several years of research and development come to life at Winter Park last year, with guests embracing our platform. We look forward to growing our footprint across the Alterra Mountain Company family of destinations”.

Connors also adds that the Alpine team was very sensitive to the total guest experience when designing their platform. “Our system has no sound, and the LiftDigital screens lay in low profile on the lift bar out of the direct line of site-making useful and relative content just a glance away without disrupting the views of some of the world’s most beautiful resorts.” For the 18/19 season, Alpine Media Technology will be featured at Alterra Mountain Company destinations Winter Park Resort and Steamboat in Colorado.

About Alterra Mountain Company: Alterra Mountain Company is a family of 14 iconic year-round destinations, including the world’s largest heli-ski operation, offering the Ikon Pass, the new standard in season passes. The company owns and operates a range of recreation, hospitality, real-estate development, food and beverage and retail businesses.  Alterra Mountain Company’s family of diverse playgrounds spans six U.S. states and three Canadian provinces: Steamboat and Winter Park Resort in Colorado; Squaw Valley Alpine Meadows, Mammoth Mountain, June Mountain and Big Bear Mountain Resort in California; Stratton in Vermont; Snowshoe in West Virginia; Crystal Mountain in Washington; Tremblant in Quebec, Blue Mountain in Ontario; Deer Valley Resort and Solitude Mountain Resort in Utah; and CMH Heli-Skiing & Summer Adventures in British Columbia. Alterra Mountain Company honors each destination’s unique character and authenticity and celebrates the legendary adventures and enduring memories they bring to everyone. For more information visit

About Alpine Media Technology: Alpine Media Technology is a digital content delivery company with a revolutionary & patent pending information system, LiftDigital, that delivers skiers and snowboarders valuable content to help them maximize their day on the mountain. The company’s All Mountain Platform is currently present at resorts in 3 states, with expansion plans that will increase their presence to all major ski markets over the next few years. Alpine Media Technology took first place in the 2018 Colorado Capital Conference and was named a 2018 Top 20 Colorado Startup Power Ranked company by Tie Rockies. For more information please visit    

Frequently Asked Questions

If you are hesitating, do not worry - we are here to explain
everything you might want to know. Let us help!

What is the Alpine Media Platform and why would I need this at my resort/park?
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The Alpine Media Platform is a simple to use yet comprehensive guest engagement (and staff communication) platform that helps ski resorts, theme parks, amusement parks, water parks, museums, aquariums, and other attractions build, launch, simplify, measure, and maximize their guest engagement strategy.

The Alpine Media Platform is a leading resort software and app solution with a range of tools, including event planning, real-time operations reporting (e.g. lift & trail status or attraction status), base area maps with POI details, F&B menus, live vehicle/shuttle tracking, emergency alerts, notifications, and much more. The Alpine Media Platform consists of a custom mobile app specific to your resort (Android and iOS), digital signage (ranging from a 10in ticket window display to an LED 'jumbotron' of any size) and an intuitive, easy-to-use content management system (CMS) to control all your content.

We already have a mobile-responsive website, why would I need this?
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Mobile responsive websites are awesome and every organization should start there, but what happens when you need to get an urgent message out to all of your on-site guests? Is all the content on your website accessible when guests do not have an active internet connect? Do you have full control over the content on your website or do you have to rely on your web developer?

Moreover, we all know that every guest is different and how they decide to interact with your organization/brand varies widely. The Alpine Media Platform automatically 'pulls in' existing information about your resort and distributes it to additional channels (digital signage, mobile app, and text [coming soon]) for guests to consume wherever and whenever they want. In addition, our APIs make is simple for your team to 'pull' information from the Alpine Media Command Center CMS and show it on your website. You decide if you want to manage content through your website or through the Alpine Media CMS.

Synchronizing all of your resort information across the various channels should not require duplicate entry; it shouldn't require someone running all over the place updating USB thumb drives; and it definitely shouldn't require waiting in the IT queue for content change requests.

How long will it take you to get my resort set up?
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We make every effort to get your resort activated within 2 weeks.  Most of the time, we'll have your digital signage solution up and running within 72 hours from receiving all the necessary resort information including contact information, design guidelines, logo, existing data feeds, and admin users.  As soon as we activate your resort, you will have the ability to add and control all of your content and more.  From there, it's up to you how quickly you want to roll it out to various locations. In fact, many of your resort partners start with general information displays across their resort and then continue to customize and add additional locations (e.g. F&B menus, ticket pricing & availability, in-room media for on-site lodging locations).

How much does the platform cost?
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We offer four different plans, Green (digital signage only), Blue (digital signage + custom mobile app), Black (digital signage + custom mobile app + shuttle tracking and point of sale integration), and Double-Black (full customization of the platform). Plans start as low as $500/mo depending on the scope. The best part about the pricing of our software solutions is that there are no limits on the number of users and virtually all of the new features we develop are added to your plan at no additional cost. We hate getting "nickel and dimed" and we promise not to do it to you.

Schedule a demo to see the complete platform and get a customized proposal.