Ski resorts partner with Alpine Media Technology for enhanced communication

DENVER, COLORADO After their recent graduation from the 12 week Boomtown Boulder incubator program, the Alpine Media Technology team is now poised and positioned for a huge 2019/2020 ski season ahead. With another financing round closed, new resort partners at the table, a technology platform that upgrades by the day, and new key hires made- Alpine Media Technology is ready for their catapult out of the start-up world as they enter their next season of operation.

Founders and operators Freddie Peyerl, Gerrit VandeKemp and Jeff Connors lead the way for this well equipped and veteran team. Peyerl (PhD, MBA) draws on his formal education from Harvard University and 15 years as a partner of Boston Strategic Partners to lead AMT as it’s CEO. VandeKemp, a former Marine assigned to Presidential Security for the Clinton administration and 15 year veteran of the financial service industry, oversees AMT’s revenue and operations is the Chief Revenue Officer. Heading up product development as the Chief Technical Officer is Connors, an electromechanical engineer with nearly 20 years of experience at some of the biggest names in the Aerospace industry such as Boeing and Darpa.

Rounding out the team is Nick Haggard and Garin Gustafson. As a top producer for over a 10 year period at iHeart Radio, Haggard has the experience and know-how to maximize advertiser value for his clients as AMT’s Director of Sales. Gustafson, the Director of Marketing, has been on both the buying and selling side of media for his past start-ups Absolute Poker and Fuel Montana Media.

Now with a tried and tested technology, the aim is to scale across North America partnering with the nations top ski resorts to deliver this one of a kind digital solution. Richard Thompson, a 40 year pioneer in ski industry advertising, will assist in brokering new ski resort partners. While the company has an agreement with Alterra Mountain Company which accounts for approximately 1/3rd of skier days in the US, Alpine Media’s solution is scalable for resorts of any size looking to upgrade their guest communication systems. Winter Park, Steamboat, Shawnee Peak and Wachusett Mountain are all early partners and champions of this platform and are increasing both content and displays for next season at their respective resorts. AMT is currently finalizing long term deals with additional resorts to be announced in the coming weeks.  

While the Epic and Ikon passes were game changers, the All mountain Platform (AMP) from AMT also adds incredible value for skiers and riders looking to maximize their time on the mountain as they search for groomers, open lifts and trails, events, weather conditions and more via an 8 minute content loop that updates in real time throughout the day.

As AMT evaluates new partners for next season, now is the best time for resorts, agencies, and brands to reach out and connect to learn more about this revolutionary technology.

For more information, please contact Garin Gustafson at  

Alpine Media Technology created the All Mountain Platform (AMP), the premium guest communication system for resorts world-wide. With a centralized, web-based Command Center, resort operators can deliver real-time, relevant content via digital screens across the entire resort. From the lodges, chairlifts, and gondolas, as well as via mobile app, skiers and riders have access to the information they need to maximize their mountain experience while advertisers have a platform to reach an affluent and active audience

Frequently Asked Questions

If you are hesitating, do not worry - we are here to explain
everything you might want to know. Let us help!

What is the Alpine Media Platform and why would I need this at my resort/park?
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The Alpine Media Platform is a simple to use yet comprehensive guest engagement (and staff communication) platform that helps ski resorts, theme parks, amusement parks, water parks, museums, aquariums, and other attractions build, launch, simplify, measure, and maximize their guest engagement strategy.

The Alpine Media Platform is a leading resort software and app solution with a range of tools, including event planning, real-time operations reporting (e.g. lift & trail status or attraction status), base area maps with POI details, F&B menus, live vehicle/shuttle tracking, emergency alerts, notifications, and much more. The Alpine Media Platform consists of a custom mobile app specific to your resort (Android and iOS), digital signage (ranging from a 10in ticket window display to an LED 'jumbotron' of any size) and an intuitive, easy-to-use content management system (CMS) to control all your content.

We already have a mobile-responsive website, why would I need this?
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Mobile responsive websites are awesome and every organization should start there, but what happens when you need to get an urgent message out to all of your on-site guests? Is all the content on your website accessible when guests do not have an active internet connect? Do you have full control over the content on your website or do you have to rely on your web developer?

Moreover, we all know that every guest is different and how they decide to interact with your organization/brand varies widely. The Alpine Media Platform automatically 'pulls in' existing information about your resort and distributes it to additional channels (digital signage, mobile app, and text [coming soon]) for guests to consume wherever and whenever they want. In addition, our APIs make is simple for your team to 'pull' information from the Alpine Media Command Center CMS and show it on your website. You decide if you want to manage content through your website or through the Alpine Media CMS.

Synchronizing all of your resort information across the various channels should not require duplicate entry; it shouldn't require someone running all over the place updating USB thumb drives; and it definitely shouldn't require waiting in the IT queue for content change requests.

How long will it take you to get my resort set up?
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We make every effort to get your resort activated within 2 weeks.  Most of the time, we'll have your digital signage solution up and running within 72 hours from receiving all the necessary resort information including contact information, design guidelines, logo, existing data feeds, and admin users.  As soon as we activate your resort, you will have the ability to add and control all of your content and more.  From there, it's up to you how quickly you want to roll it out to various locations. In fact, many of your resort partners start with general information displays across their resort and then continue to customize and add additional locations (e.g. F&B menus, ticket pricing & availability, in-room media for on-site lodging locations).

How much does the platform cost?
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We offer four different plans, Green (digital signage only), Blue (digital signage + custom mobile app), Black (digital signage + custom mobile app + shuttle tracking and point of sale integration), and Double-Black (full customization of the platform). Plans start as low as $500/mo depending on the scope. The best part about the pricing of our software solutions is that there are no limits on the number of users and virtually all of the new features we develop are added to your plan at no additional cost. We hate getting "nickel and dimed" and we promise not to do it to you.

Schedule a demo to see the complete platform and get a customized proposal.