AAA takes to the peaks of Colorado this Winter season to advertise and promote membership on the All Mountain Platform (AMP), a digital information network connected across ski resorts to help guests make the most of their day. In an attempt to promote awareness and drive memberships for Colorado residents, AAA Colorado is confident that AMP can help them expand their demographic reach.
“With safety and security being top of mind for our community, we decided to partner with Alpine Media because it puts us in front of a different audience using new methodologies, technologies, and demographics to expand AAA Colorado products & services within Colorado,” said Tosha Shepard-Washington, Senior Manager of Marketing, for AAA Colorado.
Alpine Media is entering its fourth season as the premiere Digital out of home network for ski resorts and adventure parks. The network features large indoor and outdoor TV displays strategically located at heavy foot-fall areas with longer than average dwell time. The informational content runs on an 8 minute loop along while playing embedded 15 second video ads. Thus skiers and riders can locate a groomer on the trail map, check current weather conditions and see the latest promotion for AAA Colorado membership.
“We’re excited about this partnership as we believe the high visitor numbers of families and individuals commuting to our ski resort partners are great candidates for this kind of coverage,” said Director of Marketing Garin Gustafson. “It’s quite often you see multiple drivers in need of roadside assistance for their ski day travels both to and from.”
For less than $8/month members can take advantage of a range of AAA Colorado services including towing, tire & battery service, discounts on auto & home insurance, perks on domestic & international travel, and much more.
“Visitors are typically travelling in harsh conditions to get to the resort. This is the perfect audience to deliver the AAA Colorado message in the moment where having this support can ease their anxiety while driving,” explained Nick Haggard, DOS of Alpine Media.
While the Alpine Media Platform consists primarily of TV displays it’s marquee product, Lift Digital, is taking flight for it’s 4th season at Winter Park this season on the Super Gauge express. Lift Digital is the world’s only digital display network for chairlifts and gondolas and provides each rider on the 6pack chair their own digital HD screen. That’s over 620 screens helping skiers and riders to maximize their time on the mountain. From locating open trails and lifts, monitoring weather and road conditions, to the latest on events and lodging access, AMP allows you to keep your phone in your pocket and stay connected to the resort happenings.
With over 700 screens across Colorado alone and resort partners spanning from CA to MA, look for Alpine Media coming to a resort near you. For more information contact Nick Haggard at email@example.com
Alpine Media Technology created the All Mountain Platform (AMP), the premium guest communication system for ski resorts and ski towns world-wide. With a centralized, web-based Command Center, resort operators can deliver real-time, relevant content via digital screens across the entire resort. From the lodges, chairlifts and gondolas, as well as via mobile app, skiers and riders have access to the information they need to maximize their time both on and off the mountain while advertisers have a platform to reach an affluent and active audience.
AAA Colorado is a proud part of The Auto Club Group (ACG), the second-largest AAA club in North America with more than 14 million members across 14 U.S. states, the province of Quebec and two U.S. territories. ACG and its affiliates provide members with roadside assistance, insurance products, banking and financial services, travel offerings and more. ACG belongs to the national AAA federation with more than 60 million members in the United States and Canada. AAA’s mission is to protect and advance freedom of mobility and improve traffic safety. For more information, get the AAA Mobile app, visit AAA.com, and follow us on Facebook, Twitter and LinkedIn. Learn more.