AAA Colorado & Alpine Media partner up for the 2021 ski season! 
Ski Resorts

AAA Colorado & Alpine Media partner up for the 2021 ski season! 

AAA takes to the peaks of Colorado this Winter season to advertise and promote membership on the All Mountain Platform (AMP), a digital information network connected across ski resorts to help guests make the most of their day. In an attempt to promote awareness and drive memberships for Colorado residents, AAA Colorado is confident that AMP can help them expand their demographic reach. 

Lift Digital- the world's only digital display network for chairlifts and gondolas

“With safety and security being top of mind for our community, we decided to partner with Alpine Media because it puts us in front of a different audience using new methodologies, technologies, and demographics to expand AAA Colorado products & services within Colorado,” said Tosha Shepard-Washington, Senior Manager of Marketing, for AAA Colorado.


Alpine Media is entering its fourth season as the premiere Digital out of home network for ski resorts and adventure parks.  The network features large indoor and outdoor TV displays strategically located at heavy foot-fall areas with longer than average dwell time. The informational content runs on an 8 minute loop along while playing embedded 15 second video ads.  Thus skiers and riders can locate a groomer on the trail map, check current weather conditions and see the latest promotion for AAA Colorado membership. 

Alpine Media Platform screen displays at the Telluride's ticket office

“We’re excited about this partnership as we believe the high visitor numbers of families and individuals commuting to our ski resort partners are great candidates for this kind of coverage,” said Director of Marketing Garin Gustafson. “It’s quite often you see multiple drivers in need of roadside assistance for their ski day travels both to and from.”

For less than $8/month members can take advantage of a range of AAA Colorado services including towing, tire & battery service, discounts on auto & home insurance, perks on domestic & international travel, and much more.

 “Visitors are typically travelling in harsh conditions to get to the resort.  This is the perfect audience to deliver the AAA Colorado message in the moment where having this support can ease their anxiety while driving,” explained Nick Haggard, DOS of Alpine Media.   

Alpine Media displays screens located at the Telluride gondola stations.

While the Alpine Media Platform consists primarily of TV displays it’s marquee product, Lift Digital, is taking flight for it’s 4th season at Winter Park this season on the Super Gauge express. Lift Digital is the world’s only digital display network for chairlifts and gondolas and provides each rider on the 6pack chair their own digital HD screen. That’s over 620 screens helping skiers and riders to maximize their time on the mountain. From locating open trails and lifts, monitoring weather and road conditions, to the latest on events and lodging access, AMP allows you to keep your phone in your pocket and stay connected to the resort happenings. 

With over 700 screens across Colorado alone and resort partners spanning from CA to MA, look for Alpine Media coming to a resort near you. For more information contact Nick Haggard at 

Alpine Media Technology created the All Mountain Platform (AMP), the premium guest communication system for ski resorts and ski towns world-wide. With a centralized, web-based Command Center, resort operators can deliver real-time, relevant content via digital screens across the entire resort. From the lodges, chairlifts and gondolas, as well as via mobile app, skiers and riders have access to the information they need to maximize their time both on and off the mountain while advertisers have a platform to reach an affluent and active audience.  

AAA Colorado:
AAA Colorado is a proud part of The Auto Club Group (ACG), the second-largest AAA club in North America with more than 14 million members across 14 U.S. states, the province of Quebec and two U.S. territories. ACG and its affiliates provide members with roadside assistance, insurance products, banking and financial services, travel offerings and more. ACG belongs to the national AAA federation with more than 60 million members in the United States and Canada. AAA’s mission is to protect and advance freedom of mobility and improve traffic safety. For more information, get the AAA Mobile app, visit, and follow us on Facebook, Twitter and LinkedIn. Learn more.

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Frequently Asked Questions

If you are hesitating, do not worry - we are here to explain
everything you might want to know. Let us help!

What is the Alpine Media Platform and why would I need this at my resort/park?
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The Alpine Media Platform is a simple to use yet comprehensive guest engagement (and staff communication) platform that helps ski resorts, theme parks, amusement parks, water parks, museums, aquariums, and other attractions build, launch, simplify, measure, and maximize their guest engagement strategy.

The Alpine Media Platform is a leading resort software and app solution with a range of tools, including event planning, real-time operations reporting (e.g. lift & trail status or attraction status), base area maps with POI details, F&B menus, live vehicle/shuttle tracking, emergency alerts, notifications, and much more. The Alpine Media Platform consists of a custom mobile app specific to your resort (Android and iOS), digital signage (ranging from a 10in ticket window display to an LED 'jumbotron' of any size) and an intuitive, easy-to-use content management system (CMS) to control all your content.

We already have a mobile-responsive website, why would I need this?
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Mobile responsive websites are awesome and every organization should start there, but what happens when you need to get an urgent message out to all of your on-site guests? Is all the content on your website accessible when guests do not have an active internet connect? Do you have full control over the content on your website or do you have to rely on your web developer?

Moreover, we all know that every guest is different and how they decide to interact with your organization/brand varies widely. The Alpine Media Platform automatically 'pulls in' existing information about your resort and distributes it to additional channels (digital signage, mobile app, and text [coming soon]) for guests to consume wherever and whenever they want. In addition, our APIs make is simple for your team to 'pull' information from the Alpine Media Command Center CMS and show it on your website. You decide if you want to manage content through your website or through the Alpine Media CMS.

Synchronizing all of your resort information across the various channels should not require duplicate entry; it shouldn't require someone running all over the place updating USB thumb drives; and it definitely shouldn't require waiting in the IT queue for content change requests.

How long will it take you to get my resort set up?
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We make every effort to get your resort activated within 2 weeks.  Most of the time, we'll have your digital signage solution up and running within 72 hours from receiving all the necessary resort information including contact information, design guidelines, logo, existing data feeds, and admin users.  As soon as we activate your resort, you will have the ability to add and control all of your content and more.  From there, it's up to you how quickly you want to roll it out to various locations. In fact, many of your resort partners start with general information displays across their resort and then continue to customize and add additional locations (e.g. F&B menus, ticket pricing & availability, in-room media for on-site lodging locations).

How much does the platform cost?
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We offer four different plans, Green (digital signage only), Blue (digital signage + custom mobile app), Black (digital signage + custom mobile app + shuttle tracking and point of sale integration), and Double-Black (full customization of the platform). Plans start as low as $500/mo depending on the scope. The best part about the pricing of our software solutions is that there are no limits on the number of users and virtually all of the new features we develop are added to your plan at no additional cost. We hate getting "nickel and dimed" and we promise not to do it to you.

Schedule a demo to see the complete platform and get a customized proposal.