The 2020/2021 season is sure to be like no other; as they say “the times they are a-changin”. In a time of so much uncertainty, one thing is for certain: one of the best ways to increase revenue for your resort is with dynamic pricing.
Dynamic pricing the practice of varying the price for a product or service to reflect changing market conditions, in particular the charging of a higher price at a time of greater demand.
From ticketing and rentals to food and beverage, the ability to adjust prices on the fly is critical to improve margins for your resort. While most resorts have the ability to quickly and easily change pricing in their Point of Sale (POS) system, updating the customer facing pricing and menu boards has historically been a challenge.
The Alpine Media Platform allows your staff to effectively and efficiently update pricing across your resort. With its easy to use command center, department staff can update pricing as often as they desire across as many items/SKUs as they desire. See our video tutorial below for an up close look of the easy to use, web based command center.
As you continue to manage the supply and demand side of your business, dynamic ticket pricing will allow your team to optimize margins throughout the day and week. From off peak hours to heavy trafficked holiday weekends, adjust prices as need be.
Once changes are made via the command center, pricing boards are updated immediately. No more having to manually update each screen individually; just click ‘Save’. From food and beverage boards at your dining facilities, to displays located across ticket windows and ski school centers, your guests will be clear on all pricing options.
“As the demand continues to increase for “Grab & Go” food, communicating up to date menu items and real time pricing will be key for our ski resort partners and those resorts looking to bolster their guest communication,” explained Alpine Media CEO, Freddie Peyerl. “Dynamic pricing will also allow them to maximize their margins and better manage inventory.”
With the Alpine Media Platform, you determine the content features you want and where you wish to display. For example, our partner Wachusett Mountain finds great value in ticket pricing as they roll over from full-day to night skiing periods. This year they’ll be adding menu boards to update all food and beverage pricing best suited to the current demand they are experiencing at their resort.
Check out our video tutorial HERE on Vimeo for an in depth look at the command center.
Let’s discuss your needs for the coming season. There is still time to address your needs for the 20/21 season and bolster your guest communication.
If you are hesitating, do not worry - we are here to explain
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The Alpine Media Platform is a simple to use yet comprehensive guest engagement (and staff communication) platform that helps ski resorts, theme parks, amusement parks, water parks, museums, aquariums, and other attractions build, launch, simplify, measure, and maximize their guest engagement strategy.
The Alpine Media Platform is a leading resort software and app solution with a range of tools, including event planning, real-time operations reporting (e.g. lift & trail status or attraction status), base area maps with POI details, F&B menus, live vehicle/shuttle tracking, emergency alerts, notifications, and much more. The Alpine Media Platform consists of a custom mobile app specific to your resort (Android and iOS), digital signage (ranging from a 10in ticket window display to an LED 'jumbotron' of any size) and an intuitive, easy-to-use content management system (CMS) to control all your content.
Mobile responsive websites are awesome and every organization should start there, but what happens when you need to get an urgent message out to all of your on-site guests? Is all the content on your website accessible when guests do not have an active internet connect? Do you have full control over the content on your website or do you have to rely on your web developer?
Moreover, we all know that every guest is different and how they decide to interact with your organization/brand varies widely. The Alpine Media Platform automatically 'pulls in' existing information about your resort and distributes it to additional channels (digital signage, mobile app, and text [coming soon]) for guests to consume wherever and whenever they want. In addition, our APIs make is simple for your team to 'pull' information from the Alpine Media Command Center CMS and show it on your website. You decide if you want to manage content through your website or through the Alpine Media CMS.
Synchronizing all of your resort information across the various channels should not require duplicate entry; it shouldn't require someone running all over the place updating USB thumb drives; and it definitely shouldn't require waiting in the IT queue for content change requests.
We make every effort to get your resort activated within 2 weeks. Most of the time, we'll have your digital signage solution up and running within 72 hours from receiving all the necessary resort information including contact information, design guidelines, logo, existing data feeds, and admin users. As soon as we activate your resort, you will have the ability to add and control all of your content and more. From there, it's up to you how quickly you want to roll it out to various locations. In fact, many of your resort partners start with general information displays across their resort and then continue to customize and add additional locations (e.g. F&B menus, ticket pricing & availability, in-room media for on-site lodging locations).
We offer four different plans, Green (digital signage only), Blue (digital signage + custom mobile app), Black (digital signage + custom mobile app + shuttle tracking and point of sale integration), and Double-Black (full customization of the platform). Plans start as low as $500/mo depending on the scope. The best part about the pricing of our software solutions is that there are no limits on the number of users and virtually all of the new features we develop are added to your plan at no additional cost. We hate getting "nickel and dimed" and we promise not to do it to you.
Schedule a demo to see the complete platform and get a customized proposal.