Ski resort media company, Alpine Media Technology, adds DOOH advertising ace Mike DeGrazio to the team
Ski Resorts

Ski resort media company, Alpine Media Technology, adds DOOH advertising ace Mike DeGrazio to the team

Alpine Media Technology, maker of the All Mountain Platform (AMP), a guest communication platform for ski resorts, welcomes Mike DeGrazio to its sales team. Mike brings over twelve years of experience working on both the buying and sales side. From experiential marketing, sponsorship and ski resort media, Mike has worked with an array of elite brands across major events and campaigns. Their Director of Sales, Nick Haggard, sat down with Mike to discuss this exciting career move into the resort media space.

So Mike, why Alpine Media and why now?  

When I was first introduced to Alpine Media in 2018, I was very excited to learn about their vision and innovative technology. As an avid snowboarder, I knew success was around the corner as they developed cutting-edge LiftDigital tech to provide the best possible ski resort experience for visitors. Additionally, I believe digital out-of-home (DOOH) is the present and future. Alpine Media created a unique multi-device DOOH platform for ski resort visitors along with brands to reach these consumers. The future is bright with Alpine Media and I feel the timing is perfect to help this team continue their growth and resort media expansion.

What do you find most appealing about Alpine Media’s ski resort media platform?  

I love being on the mountain and Alpine Media’s network will help me get the best day possible on the slopes! Advertisers and brands should be just as excited! Our multi-device platform reaches a large audience in a variety of unique 1-on-1 interactions throughout the entire day or ski resort visit. I’ve learned in my experience that brand interactions with consumers when they are in a positive state-of-mind will make a greater impact for the brand. The multiple touch points paired with DOOH capabilities at ski resorts is like a bluebird powder day.

How has your past experience prepared you for selling this product in the Digital out of Home (DOOH) space?

I’m grateful to have had various marketing, sponsorship, and advertising roles throughout the years. My recent time with Ad Focus was great and definitely helped prepare me for this role with knowledge and expertise in OOH, DOOH, and sales. Many trends show that DOOH is more effective for brands than traditional advertising. Brands understand that DOOH is a vital component to their plans.  I’ve also spent time working with ski resorts, which I am thrilled to be a part of once again!

Digital signage displays at Winter Park's Sunspot Lodge
All Mountain Platform (AMP) featuring resort media HD Displays.  

What do you see as the biggest challenge for getting brands to allocate budget for ski resort advertising?  

Initially, I feel that awareness and education of the opportunity will be the biggest challenge. The Alpine Media team has done an excellent job of raising awareness and more great content is coming!  Educating brands/agencies on our network and capabilities will be key for us to have budgets allocated for our ski resort advertising opportunities. That will be a big focus for me.

What do you see as the biggest opportunity for Alpine Media in 2020?  

2020 is going to be a big year!  Expanding the network to include more resorts will increase the value we deliver for our ski resort advertisers.  We are already in a great position to attract high-profile brands. And as we add more ski resorts into the network, I’m excited to see how that resonates with our clients and contributes to our growth!

Tell us a little about working with Nick Haggard, how do you see your roles complementing one another?  

I’ll try not to gush too much! Nick is great! He brings a lot of knowledge and expertise to Alpine Media. I’ve had the pleasure of working with Nick in the past and I know we will make a great team. Our drive and dedication will complement each other well in order to expand our list of advertisers on our network. I am in a great position to be successful here and Nick will be a big part of that. I believe when we surround ourselves with great people professionally and personally, we thrive! We definitely have an A-Team here!

What does success look like for you and or Alpine Media in 2020?

At the end of the day for me, if I can contribute to the success of Alpine Media and grow with the company; that’s how success is defined in my book. Also, assisting brands achieve or surpass their campaign goals and objectives is another key to success for me. I take pride in delivering for my clients and building long-lasting relationships. That is what success looks like and what motivates me on a daily basis.

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Frequently Asked Questions

If you are hesitating, do not worry - we are here to explain
everything you might want to know. Let us help!

What is the Alpine Media Platform and why would I need this at my resort/park?
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The Alpine Media Platform is a simple to use yet comprehensive guest engagement (and staff communication) platform that helps ski resorts, theme parks, amusement parks, water parks, museums, aquariums, and other attractions build, launch, simplify, measure, and maximize their guest engagement strategy.

The Alpine Media Platform is a leading resort software and app solution with a range of tools, including event planning, real-time operations reporting (e.g. lift & trail status or attraction status), base area maps with POI details, F&B menus, live vehicle/shuttle tracking, emergency alerts, notifications, and much more. The Alpine Media Platform consists of a custom mobile app specific to your resort (Android and iOS), digital signage (ranging from a 10in ticket window display to an LED 'jumbotron' of any size) and an intuitive, easy-to-use content management system (CMS) to control all your content.

We already have a mobile-responsive website, why would I need this?
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Mobile responsive websites are awesome and every organization should start there, but what happens when you need to get an urgent message out to all of your on-site guests? Is all the content on your website accessible when guests do not have an active internet connect? Do you have full control over the content on your website or do you have to rely on your web developer?

Moreover, we all know that every guest is different and how they decide to interact with your organization/brand varies widely. The Alpine Media Platform automatically 'pulls in' existing information about your resort and distributes it to additional channels (digital signage, mobile app, and text [coming soon]) for guests to consume wherever and whenever they want. In addition, our APIs make is simple for your team to 'pull' information from the Alpine Media Command Center CMS and show it on your website. You decide if you want to manage content through your website or through the Alpine Media CMS.

Synchronizing all of your resort information across the various channels should not require duplicate entry; it shouldn't require someone running all over the place updating USB thumb drives; and it definitely shouldn't require waiting in the IT queue for content change requests.

How long will it take you to get my resort set up?
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We make every effort to get your resort activated within 2 weeks.  Most of the time, we'll have your digital signage solution up and running within 72 hours from receiving all the necessary resort information including contact information, design guidelines, logo, existing data feeds, and admin users.  As soon as we activate your resort, you will have the ability to add and control all of your content and more.  From there, it's up to you how quickly you want to roll it out to various locations. In fact, many of your resort partners start with general information displays across their resort and then continue to customize and add additional locations (e.g. F&B menus, ticket pricing & availability, in-room media for on-site lodging locations).

How much does the platform cost?
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We offer four different plans, Green (digital signage only), Blue (digital signage + custom mobile app), Black (digital signage + custom mobile app + shuttle tracking and point of sale integration), and Double-Black (full customization of the platform). Plans start as low as $500/mo depending on the scope. The best part about the pricing of our software solutions is that there are no limits on the number of users and virtually all of the new features we develop are added to your plan at no additional cost. We hate getting "nickel and dimed" and we promise not to do it to you.

Schedule a demo to see the complete platform and get a customized proposal.