In today’s world, privacy is a huge concern for everyone. With new laws and regulations surrounding privacy passing all the time, marketers are left wondering how they can find their target market at all, let alone tailor to them. At Alpine Media, we’ve found a way to help: geofencing and geotargeting.
This is location-based, and happens while our customers are at the resort. Essentially, we can set up a net around the area of the resort and capture data on which users were there, as long as location services are turned on. Based on the location, people can enjoy relevant mobile advertisements for things they need right in the moment, including auto care, winter gear, and even local attractions (the sky's the limit!). Don’t worry; customers’ data is still protected here, since the advertisement is just based on their position.
This is an opportunity to re-target people who were previously at the resort. Once people leave the resort, geo-recency would kick in and the advertisement would “follow” them to a certain radius away and reappear when they are more able to act upon the advertisement. I put “follow” in heavy quotes: it’s important to note that the location data used to find people after they leave the resort is much more general and feeds off mobile and ISP provider data, providing a grid-based region where the person is. While this still targets someone in the area near your business, it also protects your customers’ information and places them in a several block radius, rather than zeroing in on anyone’s home or workplace.
As an example, say I am a true Ikon or Epic Pass tourist: I love the flexibility that the passes provide, and I am not committed to a condo at any one resort. From weekend to weekend, my friends and I travel to different resorts to get some variety and we take our trips for just a day, or a short weekend getaway. I can see advertisements in the app while I am there, but geotargeting allows me to see that ad again once I return back to Denver. This just makes sense: while I’m out having a great time on the hill, I am not necessarily thinking about new ski gear or upgrading my car, but when I am back home I have time to consider those things. Letting sports shops or car dealerships know that I was up at the resort lets them know that I would be interested in potentially upgrading my gear or car, so the ads I will get in Denver will better match my interests and thus help me more than ads for things I do not care about as much.
Since the retargeting feeds off ISP, the advertisements can reappear across a wide variety of platforms. As the marketer, you have the opportunity to customize where your advertisements appear and make sure they appear only on websites or platforms that you approve.
Geofencing and geotargeting sounds great, but what about tailoring the advertisements? As a marketer, when I am looking at highly populated areas I am often skeptical of marketing there since a high population doesn’t necessarily mean it’s the people I am looking for. The beauty of ski resorts is that we have an audience with a lot of data collected about them. Take a look:
There is so much opportunity to target even within these groups by setting up geofencing to target when certain groups will be playing at the mountain. Want to know more? Check out our website or set up some time to chat with us.
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The Alpine Media Platform is a simple to use yet comprehensive guest engagement (and staff communication) platform that helps ski resorts, theme parks, amusement parks, water parks, museums, aquariums, and other attractions build, launch, simplify, measure, and maximize their guest engagement strategy.
The Alpine Media Platform is a leading resort software and app solution with a range of tools, including event planning, real-time operations reporting (e.g. lift & trail status or attraction status), base area maps with POI details, F&B menus, live vehicle/shuttle tracking, emergency alerts, notifications, and much more. The Alpine Media Platform consists of a custom mobile app specific to your resort (Android and iOS), digital signage (ranging from a 10in ticket window display to an LED 'jumbotron' of any size - think Big Sky Ramcharger 8) and an intuitive, easy-to-use content management system (CMS)to control all your content.
Mobile responsive websites are awesome and every organization should start there, but what happens when you need to get an urgent message out to all of your on-site guests? Is all the content on your website accessible when guests do not have an active internet connect? Do you have full control over the content on your website or do you have to rely on your web developer?
Moreover, we all know that every guest is different and how they decide to interact with your organization/brand varies widely. The Alpine Media Platform automatically 'pulls in' existing information about your resort and distributes it to additional channels (digital signage, mobile app, and text [coming in 2023]) for guests to consume wherever and whenever they want. In addition, our APIs make is simple for your team to 'pull' information from the Alpine Media Command Center CMS and show it on your website. You decide if you want to manage content through your website or through the Alpine Media CMS.
Synchronizing all of your resort information across the various channels should not require duplicate entry; it shouldn't require someone running all over the place updating USB thumb drives; and it definitely shouldn't require waiting in the IT queue for content change requests.
We make every effort to get your resort activated within 2 weeks. Most of the time, we'll have your digital signage solution up and running within 72 hours from receiving all the necessary resort information including contact information, design guidelines, logo, existing data feeds, and admin users. As soon as we activate your resort, you will have the ability to add and control all of your content and more. From there, it's up to you how quickly you want to roll it out to various locations. In fact, many of your resort partners start with general information displays across their resort and then continue to customize and add additional locations (e.g. F&B menus, ticket pricing & availability, in-room media for on-site lodging locations).
We offer four different plans, Green (digital signage only), Blue (digital signage + custom mobile app), Black (digital signage + custom mobile app + shuttle tracking and point of sale integration), and Double-Black (full customization of the platform). Plans start as low as $500/mo depending on the scope. The best part about the pricing of our software solutions is that there are no limits on the number of users and virtually all of the new features we develop are added to your plan at no additional cost. We hate getting "nickel and dimed" and we promise not to do it to you.
Schedule a demo to see the complete platform and get a customized proposal.