Anakeesta Partners with Alpine Media for Park Communication
Ski Resorts

Anakeesta Partners with Alpine Media for Park Communication

Gatlinburg, TN.─ Summer travelers are all familiar with quick-changing weather conditions at mountain resorts and adventure parks. Visitors can rest easy at parks like Anakeesta that have a new live-updating mobile application and digital signage to help communicate up-to-the-minute attraction opening times and status. 

Nestled in the heart of the Great Smoky Mountains National Park, Anakeesta is an adventure park for all ages that celebrates the closeness of nature. Anakeesta’s park includes a range of relaxing activities including the Treetop Skywalk, a network of rope bridges 60 feet in the air that boasts 360 degree views of the Smoky Mountains, as well as high-speed activities like the Dueling Zipline or the Rail Runner, a single-rail mountain roller coaster that can hit speeds of up to 25 miles per hour. Of course, a trip to Anakeesta is not complete without a ride up the iconic Chondola. If that isn’t enough, Anakeesta is currently undergoing a $6.5M expansion project, and recently opened the Anavista Tower (an observatory with 360 views for those who do not want to trek the rope bridges) and the Treeventure Challenge course (a network of climbing and sliding routes that connect several treehouses). 

This summer, Anakeesta partnered with Alpine Media to create a mobile app to help push live updates to guests to improve their experience. This app, along with five indoor and outdoor digital park displays powered by Alpine Media, will communicate useful information like local weather, a park map, other information about the park, and upcoming events/activities. The app will include push notifications so guests can be aware of attraction closures or delays so they can plan their day accordingly. As attractions pause operations throughout the day for safety reasons, the app will share information about how and where to catch the Ridge Rambler, a shuttle designed to transport people around the park when other attractions are closed. 

“We feel the need to communicate with our guests about what is happening at the top of the mountain when they are standing at the bottom.” said Michele Canney, Director of Marketing for Anakeesta. Many passersby along Gatlinburg’s downtown strip are not aware of the 72-acre park that lies above the town, as the only hint to this well-kept secret is the Chondola’s entrance. Michele explained that there is “always a communication miss that happens here, but we’re excited to have the ability to communicate clearly with our guests about rides that are open or closed.” 

Anakeesta is also eagerly awaiting the third phase of their current expansion project which will include a large building at the summit that will house a Smokehouse BBQ and Brewery restaurant as well as retail shops, a place to enjoy homemade flatbread pizzas, a frozen yogurt station, and a large stage for live music on weekends. Visitors can stay tuned both on and off the mountain to learn about which groups will be lighting up the stage each weekend once the new space opens in September, all thanks to the new mobile app designed by Alpine Media. 

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Frequently Asked Questions

If you are hesitating, do not worry - we are here to explain
everything you might want to know. Let us help!

What is the Alpine Media Platform and why would I need this at my resort/park?
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The Alpine Media Platform is a simple to use yet comprehensive guest engagement (and staff communication) platform that helps ski resorts, theme parks, amusement parks, water parks, museums, aquariums, and other attractions build, launch, simplify, measure, and maximize their guest engagement strategy.

The Alpine Media Platform is a leading resort software and app solution with a range of tools, including event planning, real-time operations reporting (e.g. lift & trail status or attraction status), base area maps with POI details, F&B menus, live vehicle/shuttle tracking, emergency alerts, notifications, and much more. The Alpine Media Platform consists of a custom mobile app specific to your resort (Android and iOS), digital signage (ranging from a 10in ticket window display to an LED 'jumbotron' of any size) and an intuitive, easy-to-use content management system (CMS) to control all your content.

We already have a mobile-responsive website, why would I need this?
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Mobile responsive websites are awesome and every organization should start there, but what happens when you need to get an urgent message out to all of your on-site guests? Is all the content on your website accessible when guests do not have an active internet connect? Do you have full control over the content on your website or do you have to rely on your web developer?

Moreover, we all know that every guest is different and how they decide to interact with your organization/brand varies widely. The Alpine Media Platform automatically 'pulls in' existing information about your resort and distributes it to additional channels (digital signage, mobile app, and text [coming soon]) for guests to consume wherever and whenever they want. In addition, our APIs make is simple for your team to 'pull' information from the Alpine Media Command Center CMS and show it on your website. You decide if you want to manage content through your website or through the Alpine Media CMS.

Synchronizing all of your resort information across the various channels should not require duplicate entry; it shouldn't require someone running all over the place updating USB thumb drives; and it definitely shouldn't require waiting in the IT queue for content change requests.

How long will it take you to get my resort set up?
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We make every effort to get your resort activated within 2 weeks.  Most of the time, we'll have your digital signage solution up and running within 72 hours from receiving all the necessary resort information including contact information, design guidelines, logo, existing data feeds, and admin users.  As soon as we activate your resort, you will have the ability to add and control all of your content and more.  From there, it's up to you how quickly you want to roll it out to various locations. In fact, many of your resort partners start with general information displays across their resort and then continue to customize and add additional locations (e.g. F&B menus, ticket pricing & availability, in-room media for on-site lodging locations).

How much does the platform cost?
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We offer four different plans, Green (digital signage only), Blue (digital signage + custom mobile app), Black (digital signage + custom mobile app + shuttle tracking and point of sale integration), and Double-Black (full customization of the platform). Plans start as low as $500/mo depending on the scope. The best part about the pricing of our software solutions is that there are no limits on the number of users and virtually all of the new features we develop are added to your plan at no additional cost. We hate getting "nickel and dimed" and we promise not to do it to you.

Schedule a demo to see the complete platform and get a customized proposal.