How tech is helping Alpine Media ski resort partners excel in guest communication
Ski Resorts

How tech is helping Alpine Media ski resort partners excel in guest communication

Alpine Media, a power ranked Colorado tech start-up, continues to help ski resorts improve and expand their guest communication capabilities.

With communication more important than ever this season, Alpine Media has released new features to support the ongoing digital communication needs of their resort partners. Here is how the Alpine Media Platform is improving the guest experience and operational efficiency.

Custom content development

It all starts here with Alpine Media ski resorts partners. What information do they want to communicate to their guests. While this varies slightly from resort to resort, the majority are advocates of custom digital trail maps that illustrate both trail and lift status. No one wants to arrive at a chair that is closed or take a mogul run when they thought they were headed to a groomer. The days of opening up a multi-fold trail map are on the decline. Most resorts also want a page dedicated to mountain stats to keep skiers and riders informed on snow conditions and temps across specific locations on the mountain. For large resorts such as Winter Park Resort, conditions can vary significantly depending on where you are on the mountain. Finally, resorts like to keep guests informed on available events and activities to increase guest engagement and participation.

While those are the main content features, Alpine Media can help create and deliver any content desired by its partners including web cam integration, emergency messaging, menu boards for grab & go food, retail shop items and tickets. With their latest Siriusware integration, operators using this POS solution can now update pricing throughout the day and display in real-time; dynamic pricing set based on availability and demand levels.

Once the content is determined and then created, resorts can set to play on a desired loop interval ensuring each content section gets ample time as it showcases real-time, relevant information throughout the day. To see a live loop sample, check out this live video feed running at Winter Park Resort. 

Custom Mobile app development

While many of the large resort operations have their own mobile apps, those such as Vail with the Epic Pass or the Alterrra Mountain Co with the Ikon pass, many small to mid size resorts are still without a mobile app and specifically one that focusses on guest communication vs user data tracking. Alpine Media provides custom mobile apps in as little as 3 business days to help resorts better communicate with resort guests. A tool resort operators can use to keep skiers and riders informed, connected and safe throughout their day.

Wachusett Mountain, a partner of Alpine Media for the past several years, utilizing the custom content and digital signage elements of the Alpine Media Platform was ready to improve its mobile app offering this season. While they provide over 20 large TV displays, both indoor and outdoor, they wanted to ensure guests had access to this valuable information throughout the entire day via their mobile device. In addition to mountain stats, lift and trail status, digital trail maps, Wachusett operators can now send push notifications throughout the day to keep guests informed of any changes in weather, Covid safety measures, lost skiers, food specials etc. The Mobile app also helps them promote ticket purchases for lift tickets and the ski school.

Pats Peak, a popular ski mountain in New Hampshire, sought out Alpine Media to address to their need for a mobile app. Now, in their first season, they are using the mobile app to promote their digital trail map featuring 28 trails and 11 lifts. They also provide access to a page that features a mountain webcam so viewers can better see the snow conditions and crowds near the base. With over 5,000 downloads of the app in the first couple weeks, Pats Peak continues to push users to download from the Google Play or iOS App store. Click here to download your copy of the app. Powder Mountain, a private ski resort in Utah is launching their mobile app this January which has both staff and guest functionality.

Pats Peak Mobile App by Alpine Media

Digital Signage Solutions

As a complementary solution to the mobile app, Digital Signage allows resort partners to display content across their mountain via large format, 4K televisions. From indoor to outdoor, resorts can determine what locations are most important to provide this digital information. They can use their existing TVs or purchase new from Alpine Media direct via their wholesale pricing with Samsung. Digital displays are great for guests who may not have the mobile app or to simply locate their next groomer before exiting the lodge.

Indoor Lodge display at Winter Park Resort

Telluride ski resort uses large outdoor displays primarily at the base and summit of chairlifts and inside the gondolas stations. These help guests stay current with weather conditions and lift/trail status minimizing risk for their skiers and riders.

Telluride Ski Resort: Outdoor digital displays in lift lines.

As for Winter Park Resort, they are using large outdoor displays outside popular lodges to keep guests informed on crowd capacity levels showing both max capacity and current available spaces.

Balcony House at Winter Park Resort: Crowd capacity display

LiftDigital

LiftDigital is the world's first and only digital display system for chairlifts and gondolas. Alpine Media and Winter Park resort teamed up several years ago to launch the first LiftDigital on the Super Gauge Express Chairlift located on the Mary Jane mountain side of Winter Park. The 624 screens on this six pack chair ensures each rider has a viewable tablet sized screen that helps them navigate their next move as they journey the 8 minute ride to the summit.

LiftDigital at Winter Park Resort: Digital information for skiers and riders.

Crystal Mountain, in Washington state, is piloting the LiftDigital gondola product in their Green Gondola that brings riders to the Summit with a view of Mount Rainier at the top not to mention thousands of skiable acres.

LiftDigital Gondola cabin at Crystal Mountain ski resort

In-Room Media

No, it doesn't stop at the chairlift. Alpine Media helps deliver communication to guests from the comfort of their own bedroom TV. What a great way for lodging guests to get acquainted with the mountain and resort while they are getting ready for their ski day. Verify weather conditions, identify some freshly groomed runs and see when and where the live music après event will be later on. While lodging facilities also provide lobby and reception displays, this information delivered to the guests rooms helps eliminate many questions a guest may have throughout their stay. This season, Alpine Media is partnering up with the newly remodeled Sheraton hotel located at the base of Steamboat.

In-room media for guest room TVs

Spotlight feature- Reservation System

With limited capacity for lodging facilities this season due to Covid-19 guidelines, Alpine Media has answered the call with a reservation system allowing guests to book reservations for select lodges, for example the neighbors-only Skylodge at Powder Mountain. Operators can enter the time blocks for each location and set capacity levels while guests, from the mobile app, can easily and quickly reserve space throughout the day for lunch or an early happy hour meet up time.

Mobile app reservation system by Alpine Media

Alpine Media has expanded the reservation feature to facilitate bookings for on mountain activities such as tubing.

Pricing and crowd capacity display

What digital communication needs does your ski resort have for this season? Learn more on how Alpine Media can help support your communication strategy with packages starting as low as $500. Contact CEO and Founder Freddie Peyerl at fpeyerl@alpinemedia.com and set up a demo today.

Why you should be advertising your brand to the ski resort audience

Read more →

The Alpine Media Platform powers guest communication for Anakeesta Adventure Park

Read more →