Protein packed and lean - CO Beef Council and Alpine Media team up again for the 2021 ski season.
Ski Resorts

Protein packed and lean - CO Beef Council and Alpine Media team up again for the 2021 ski season.

There's just something about skiing hard all morning and refueling yourself with a hot meal at lunch time. And whether it's chili, pizza, tacos, a French dip or just a good old fashioned hamburger and fries, beef is usually in the mix.  So, not a big surprise last season when the Colorado Beef Council (CBC), in their efforts to keep beef top of mind with consumers, reached out to Alpine Media to discuss a digital ad campaign. A campaign that would not only resonate with resort guests but trigger a call to action via a well crafted and integrated promotion of the "Off the Rails" burger available at Winter Park Resort. 

"We wanted to keep beef the number one choice on the menu to help skiers refuel their day," said Tami Arnold, Dir. of Marketing for CBC. "Beef is packed with protein, so fueling up with a burger before heading back out on the slopes became the obvious choice for us to promote to the skiers on the mountain.” 

The Off the Rails Burger, a fan favorite, sold at the DeRailer Bar, was the clear choice.

Alpine Media Digital Display
Alpine Media Digital TV Display

Alpine Media Technology (AMT) delivers digital brand messaging across its All Mountain Platform better known as AMP. AMP engages viewers with real time, on mountain information along with embedded video ads. This content loop, aimed at informing and guiding resort guests, is accessible across digital displays strategically located in high traffic areas. From the lodges, both indoor and outdoor, base of the gondola, to even the chairlift, skiers and riders have access to information to help maximize their time on the mountain. 

"I never really know what I want for lunch until I'm standing in line at the cafeteria or frantically scanning the menu just about to order," said a local skier Carl Lee. “For me, a little nudge never hurts, and the Off the Rails Burger ad caught my eye. Ha, it actually worked." 

We enjoy delivering the coverage and frequency our ad partners desire, said AMT’s Dir. of Sales Nick Haggard. “We are excited to have them back again this year, adjusting the creative to fit a more “Grab & Go” strategy.”

Off the Rails Burger at Winter Park Resort

Not many platforms that can serve up your digital ad on a chairlift above 12,000 ft all while you're searching for your next groomer on a digital trail map. The 8 minute loop has space for only about 12 brands for the entire season.

“We want to ensure optimal levels of frequency and share of voice (SOV) for our brand partners,” explained Haggard. “As the only platform of its kind in the world, we remain accessible for most all brand categories but exclusive in terms of availability.” 

As the demand for enhanced guest communication grows we continue to attract both new resort partners and ad partners,” said CEO Freddie Peyerl. “Resort bus shuttle companies have recently reached out to us with their desire to digitally communicate to their passengers.” 

With over 600 screens across just Colorado resorts and resort partners spanning from CA to MA, look for Alpine Media coming to a resort near you. For more information contact Nick Haggard at 

Alpine Media Technology created the All Mountain Platform (AMP), the premium guest communication system for ski resorts and ski towns world-wide. With a centralized, web-based Command Center, resort operators can deliver real-time, relevant content via digital screens across the entire resort. From the lodges, chairlifts and gondolas, as well as via mobile app, skiers and riders have access to the information they need to maximize their time both on and off the mountain while advertisers have a platform to reach an affluent and active audience.  

Colorado Beef Council 

The Colorado Beef Council (CBC) manages demand building programs for Colorado’s $3.4 Billion beef industry. CBC operates under the guidance of its Board of Directors who are appointed by the Governor of the state of Colorado and represent the producer, feeder, dairy, marketer, distributor, and processor segments of the industry. Funded by the $1 per head beef checkoff assessment on all cattle sold in the state, CBC retains half of each dollar collected for state level programs and forwards the other half to the Cattlemen’s Beef Board (CBB) for national level programs. USDA-Ag Marketing Service provides oversight for all CBB and CBC programs, services, and business activities. Click here to learn more.

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Frequently Asked Questions

If you are hesitating, do not worry - we are here to explain
everything you might want to know. Let us help!

What is the Alpine Media Platform and why would I need this at my resort/park?
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The Alpine Media Platform is a simple to use yet comprehensive guest engagement (and staff communication) platform that helps ski resorts, theme parks, amusement parks, water parks, museums, aquariums, and other attractions build, launch, simplify, measure, and maximize their guest engagement strategy.

The Alpine Media Platform is a leading resort software and app solution with a range of tools, including event planning, real-time operations reporting (e.g. lift & trail status or attraction status), base area maps with POI details, F&B menus, live vehicle/shuttle tracking, emergency alerts, notifications, and much more. The Alpine Media Platform consists of a custom mobile app specific to your resort (Android and iOS), digital signage (ranging from a 10in ticket window display to an LED 'jumbotron' of any size) and an intuitive, easy-to-use content management system (CMS) to control all your content.

We already have a mobile-responsive website, why would I need this?
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Mobile responsive websites are awesome and every organization should start there, but what happens when you need to get an urgent message out to all of your on-site guests? Is all the content on your website accessible when guests do not have an active internet connect? Do you have full control over the content on your website or do you have to rely on your web developer?

Moreover, we all know that every guest is different and how they decide to interact with your organization/brand varies widely. The Alpine Media Platform automatically 'pulls in' existing information about your resort and distributes it to additional channels (digital signage, mobile app, and text [coming soon]) for guests to consume wherever and whenever they want. In addition, our APIs make is simple for your team to 'pull' information from the Alpine Media Command Center CMS and show it on your website. You decide if you want to manage content through your website or through the Alpine Media CMS.

Synchronizing all of your resort information across the various channels should not require duplicate entry; it shouldn't require someone running all over the place updating USB thumb drives; and it definitely shouldn't require waiting in the IT queue for content change requests.

How long will it take you to get my resort set up?
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We make every effort to get your resort activated within 2 weeks.  Most of the time, we'll have your digital signage solution up and running within 72 hours from receiving all the necessary resort information including contact information, design guidelines, logo, existing data feeds, and admin users.  As soon as we activate your resort, you will have the ability to add and control all of your content and more.  From there, it's up to you how quickly you want to roll it out to various locations. In fact, many of your resort partners start with general information displays across their resort and then continue to customize and add additional locations (e.g. F&B menus, ticket pricing & availability, in-room media for on-site lodging locations).

How much does the platform cost?
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We offer four different plans, Green (digital signage only), Blue (digital signage + custom mobile app), Black (digital signage + custom mobile app + shuttle tracking and point of sale integration), and Double-Black (full customization of the platform). Plans start as low as $500/mo depending on the scope. The best part about the pricing of our software solutions is that there are no limits on the number of users and virtually all of the new features we develop are added to your plan at no additional cost. We hate getting "nickel and dimed" and we promise not to do it to you.

Schedule a demo to see the complete platform and get a customized proposal.