Why Ski Resorts should be mobile ready for next season
Ski Resorts

Why Ski Resorts should be mobile ready for next season

As businesses around the globe prepare for the new normal, mobile communication will be key in helping consumers navigate the ongoing limitations due to Covid-19. While businesses were pressured to update websites and send emails, sometimes multiple per day, mobile apps present a much more efficient and effective way for notifying consumers, guests or members. 

Unlike most businesses, ski resorts and resorts alike will be challenged much more significantly when it comes to crowding. With large crowds and high capacity in dining and cafeteria areas, group lessons and daycare, retail and rental shops, lodging and transportation coupled with the fact guests are visiting from local to national to international destinations, ski resorts are among the ultimate potential hotbeds for a reemergence of new coronavirus cases, as was the case in Colorado back in March across Vail ski resorts and others that catered to a large amount of international travelers. 

While many skiers and riders have the Ikon and Epic passes with access to their respective mobile apps, it is still a very small percentage of the approximately 10 million North American skiers and riders who average 6 days per season. And while some ski resorts do have a mobile app product, surprisingly many still do not given the associated costs. Here are some of the key features and benefits of a mobile app for ski resorts. 

Mobile Push Notifications 

Features like mobile push notification will be imperative to keep guests notified throughout their visit. Real time Covid-19 related updates can be quickly sent to all resort guests with a touch of a button. Resort operators can send out updates to help manage crowds across the various on mountain and off mountain lodges. Access limitations, sanitization supplies and tools, closures and openings. 

Digital Trail Maps 

Aside from the fact that resorts spend approximately 250K per year on printed maps, digital maps are much more cost effective, dynamic and real time. Alpine Media’s mobile product  features a digital trail map with details such as what runs are groomed, moguled, and closed or open within a minutes notice. Digital mobile maps can also prevent crowding around large printed maps areas and reduced footfall around reception counters. 

Resort Staff Communication 

Not all resort staff and operators are issued a business email thus making it difficult to push out messaging to various departments: ski patrol, lift ops, dining and lodging crew, ski and comp schools, etc. With mobile app push messaging, notifications can quickly get to the respective groups as events and news updates break throughout the day. 

Ski Resort Events

In addition to above, events will not only be limited in terms of capacity, but perhaps more outdoor focused for events such as live music events and après specials. Alpine Media’s All Mountain Platform includes this event listing feature in addition to all the above. With 10 resort partners currently utilizing the digital signage aspect of the platform, they expect to get more interest and adoption for their mobile product for this coming season. 

So skiers and riders, I’ll leave you with this question. Does your primary ski mountain currently provide a mobile app? If they do, what additional features would you like to see for next season? 

As for resort operators, what’s in the plans for the season ahead? Is it a question of build or buy? Alpine Media’s turnkey solution can have your mobile app implemented in just 10 business days with the ability to broadcast out to any and all digital signage displays. For more information, contact AM’s CRO Gerrit Vandekemp at 303.408.0702.

Don’t miss this great opportunity to enhance the way you communicate with your guests. Prepare now and help your visitors make the most of their day in new era to come where information and customer value will be more important than ever. 

Alpine Media Technology created the All Mountain Platform (AMP), the premium guest communication system for ski resorts and ski towns world-wide. With a centralized, web-based Command Center, resort operators can deliver real-time, relevant content via digital screens across the entire resort. From the lodges, chairlifts and gondolas, as well as via mobile app, skiers and riders have access to the information they need to maximize their time both on and off the mountain while advertisers have a platform to reach an affluent and active audience.

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Frequently Asked Questions

If you are hesitating, do not worry - we are here to explain
everything you might want to know. Let us help!

What is the Alpine Media Platform and why would I need this at my resort/park?
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The Alpine Media Platform is a simple to use yet comprehensive guest engagement (and staff communication) platform that helps ski resorts, theme parks, amusement parks, water parks, museums, aquariums, and other attractions build, launch, simplify, measure, and maximize their guest engagement strategy.

The Alpine Media Platform is a leading resort software and app solution with a range of tools, including event planning, real-time operations reporting (e.g. lift & trail status or attraction status), base area maps with POI details, F&B menus, live vehicle/shuttle tracking, emergency alerts, notifications, and much more. The Alpine Media Platform consists of a custom mobile app specific to your resort (Android and iOS), digital signage (ranging from a 10in ticket window display to an LED 'jumbotron' of any size) and an intuitive, easy-to-use content management system (CMS) to control all your content.

We already have a mobile-responsive website, why would I need this?
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Mobile responsive websites are awesome and every organization should start there, but what happens when you need to get an urgent message out to all of your on-site guests? Is all the content on your website accessible when guests do not have an active internet connect? Do you have full control over the content on your website or do you have to rely on your web developer?

Moreover, we all know that every guest is different and how they decide to interact with your organization/brand varies widely. The Alpine Media Platform automatically 'pulls in' existing information about your resort and distributes it to additional channels (digital signage, mobile app, and text [coming soon]) for guests to consume wherever and whenever they want. In addition, our APIs make is simple for your team to 'pull' information from the Alpine Media Command Center CMS and show it on your website. You decide if you want to manage content through your website or through the Alpine Media CMS.

Synchronizing all of your resort information across the various channels should not require duplicate entry; it shouldn't require someone running all over the place updating USB thumb drives; and it definitely shouldn't require waiting in the IT queue for content change requests.

How long will it take you to get my resort set up?
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We make every effort to get your resort activated within 2 weeks.  Most of the time, we'll have your digital signage solution up and running within 72 hours from receiving all the necessary resort information including contact information, design guidelines, logo, existing data feeds, and admin users.  As soon as we activate your resort, you will have the ability to add and control all of your content and more.  From there, it's up to you how quickly you want to roll it out to various locations. In fact, many of your resort partners start with general information displays across their resort and then continue to customize and add additional locations (e.g. F&B menus, ticket pricing & availability, in-room media for on-site lodging locations).

How much does the platform cost?
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We offer four different plans, Green (digital signage only), Blue (digital signage + custom mobile app), Black (digital signage + custom mobile app + shuttle tracking and point of sale integration), and Double-Black (full customization of the platform). Plans start as low as $500/mo depending on the scope. The best part about the pricing of our software solutions is that there are no limits on the number of users and virtually all of the new features we develop are added to your plan at no additional cost. We hate getting "nickel and dimed" and we promise not to do it to you.

Schedule a demo to see the complete platform and get a customized proposal.