Wachusett Mountain partners with Alpine Media to enhance guest communication
Ski Resorts

Wachusett Mountain partners with Alpine Media to enhance guest communication

In addition to its powerful snowmaking technology which has pumped over 80M gallons of water so far this season setting its 55” approximate base, Wachusett Mountain has also invested in its guest communication technology. For the second consecutive season, Wachusett Mountain operators will digitally communicate to their guests using the All Mountain Platform (AMP) powered by Alpine Media Technology


AMP features informative content for guests about weather and road conditions, trail and lift status, emergency alerts, resort events, a digital trail map, and more. Strategically placed screens across the resort ensure that skiers and riders have access to the information they want and when they want it. 


Skiers enjoy a brief yoga class at Wachusett Mountain

 For Wachusett Mountain, a mid-size regional resort helping to both introduce and grow the sport, they realize they attract many first time skiers and guests. Using AMP to inform and guide visitors can help eliminate confusion and ensure a more positive experience. 


Skiers and riders hit the slopes at Wachusett mountain

“Online communication is very important and the Alpine Media digital displays allow us to provide up-to-date information on weather, conditions, pricing and events and other special services for our guests,” said Wachusett Mountain’s COO Carolyn Stimpson. “Operationally, our team can now easily update the information to keep the provide our skiers and riders with the most current data.”


 Alpine Media Technology (AMT) launched AMP last season at Wachusett Mountain and at three other resorts. They have added several more resorts for this coming season including Telluride and Mountain High ski resort, a SoCal local favorite. 


Wachusett Mountain gears up for Night Skiing 2020

“The beauty of this system is our ability to customize it for each resort as each resort has its own pain points and needs,” said AMT’s CEO Freddie Peyerl. “They can customize the content and determine the quantity of screens, size and screen placement. Our packages are scalable, easily able to solve the communication needs at resorts of every size. We believe this will be an important aspect of our business as we continue to grow: while our competitors have little or no interest in small resorts we welcome resorts of any size to deploy our system.” 


Look for Alpine Media’s marquee product, Lift Digital, featured on the Super Gauge Express chairlift at Winter Park Resort. Over 600 digital screens to inform riders on their 8 minute ride to the summit. 


For inquiries, please contact AMT’s CRO Gerrit Vandekemp at 303-408-0702.


Alpine Media Technology created the All Mountain Platform (AMP), the premium guest communication system for ski resorts and ski towns world-wide. With a centralized, web-based Command Center, resort operators can deliver real-time, relevant content via digital screens across the entire resort. From the lodges, chairlifts and gondolas, as well as via mobile app, skiers and riders have access to the information they need to maximize their time both on and off the mountain while advertisers have a platform to reach an affluent and active audience.   


Wachusett Mountain

Voted the most accessible ski resort on the East Coast by SKI Magazine, Wachusett Mountain is located in the heart of Central Massachusetts, just over an hour from Boston and Providence and 30 minutes from Worcester. Wachusett Mountain is a medium sized resort offering lifts and trails for all levels. Wachusett provides a large variety of on-mountain services including ski and snowboard rentals, a top-of-the-line demo fleet, VIP parking, a free ski/board check and the MBTA ‘Ski Train’ which offers service from North Station to the nearby Wachusett station and includes a shuttle which drops skiers and riders at the doorstep.

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Frequently Asked Questions

If you are hesitating, do not worry - we are here to explain
everything you might want to know. Let us help!

What is the Alpine Media Platform and why would I need this at my resort/park?
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The Alpine Media Platform is a simple to use yet comprehensive guest engagement (and staff communication) platform that helps ski resorts, theme parks, amusement parks, water parks, museums, aquariums, and other attractions build, launch, simplify, measure, and maximize their guest engagement strategy.

The Alpine Media Platform is a leading resort software and app solution with a range of tools, including event planning, real-time operations reporting (e.g. lift & trail status or attraction status), base area maps with POI details, F&B menus, live vehicle/shuttle tracking, emergency alerts, notifications, and much more. The Alpine Media Platform consists of a custom mobile app specific to your resort (Android and iOS), digital signage (ranging from a 10in ticket window display to an LED 'jumbotron' of any size) and an intuitive, easy-to-use content management system (CMS) to control all your content.

We already have a mobile-responsive website, why would I need this?
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Mobile responsive websites are awesome and every organization should start there, but what happens when you need to get an urgent message out to all of your on-site guests? Is all the content on your website accessible when guests do not have an active internet connect? Do you have full control over the content on your website or do you have to rely on your web developer?

Moreover, we all know that every guest is different and how they decide to interact with your organization/brand varies widely. The Alpine Media Platform automatically 'pulls in' existing information about your resort and distributes it to additional channels (digital signage, mobile app, and text [coming soon]) for guests to consume wherever and whenever they want. In addition, our APIs make is simple for your team to 'pull' information from the Alpine Media Command Center CMS and show it on your website. You decide if you want to manage content through your website or through the Alpine Media CMS.

Synchronizing all of your resort information across the various channels should not require duplicate entry; it shouldn't require someone running all over the place updating USB thumb drives; and it definitely shouldn't require waiting in the IT queue for content change requests.

How long will it take you to get my resort set up?
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We make every effort to get your resort activated within 2 weeks.  Most of the time, we'll have your digital signage solution up and running within 72 hours from receiving all the necessary resort information including contact information, design guidelines, logo, existing data feeds, and admin users.  As soon as we activate your resort, you will have the ability to add and control all of your content and more.  From there, it's up to you how quickly you want to roll it out to various locations. In fact, many of your resort partners start with general information displays across their resort and then continue to customize and add additional locations (e.g. F&B menus, ticket pricing & availability, in-room media for on-site lodging locations).

How much does the platform cost?
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We offer four different plans, Green (digital signage only), Blue (digital signage + custom mobile app), Black (digital signage + custom mobile app + shuttle tracking and point of sale integration), and Double-Black (full customization of the platform). Plans start as low as $500/mo depending on the scope. The best part about the pricing of our software solutions is that there are no limits on the number of users and virtually all of the new features we develop are added to your plan at no additional cost. We hate getting "nickel and dimed" and we promise not to do it to you.

Schedule a demo to see the complete platform and get a customized proposal.