Ways to Protect You and Your Family from UV at High Altitude
Ski Resorts

Ways to Protect You and Your Family from UV at High Altitude

Did you know that UV exposure can increase by about 10-12% for every 3200 feet you are above sea level? Many sources like the Boulder Medical Center highlight the heightened risk of unhealthy sun exposure at high altitudes, and it’s not necessarily just linked to snowy, mountainous regions--living at a high altitude in flat areas can put you at risk as well (see current levels in Chicago, Denver, and Vail). Beyond just the altitude, the World Health Organization has also assembled a helpful infographic that shares that people may experience about 25% more UV exposure from sea foam than just the ambient light, and even up to 80% more UV exposure when altitude is combined with UV reflection from snow. 

Many people are aware that sunscreen can help reduce your exposure to UV rays. This is true, but it can be hard to remember to apply sunscreen when you will be exposed to sunshine, especially if you are staying home or just leaving the house for simple errands or for a road trip rather than planned outdoor recreation. At the times when you do have a plan to go out for recreation, it can be hard to remember to reapply sunscreen throughout the activity. There are a number of ways you can combat these problems, and they start much earlier than the moment when you might forget to apply or reapply sunscreen. 

Sun Protective Clothing

One fix you can explore is sun protective clothing, since having these kinds of garments will help you increase your average protection level before you even have the chance to forget sunscreen or other preventative measures. Different types of clothes offer different levels of protection, so you will have to decide for yourself based on your activity and other habits what type of clothing makes the most sense. Once you’ve explored the different factors that make clothing more or less sun-protective, check out these various online retailers to help you find just the right garment for your activity. 


Fortunately, using sunglasses is often a little easier to remember, since you will find yourself straining your eyes against bright light. There are tons of questions you might have about quality versus price when it comes to sunglasses, and questions about the validity of claims of 100% UV blockage from cheaper brands or from lesser-known sources. There are also other debates including how much reflection of UV light on the back side of sunglass lenses affects your eyes, and some recommendations for materials that might reduce this risk. Use these different tips and explanations to help you make choices about what types of sunglasses you want to buy for your next adventure. 

Lip Balms

This is a bit similar to sunscreen in that you need to remember to reapply in order to receive the maximum protection, but it can be easier to remember as you are drinking water throughout your outdoor activity. You can also make educated choices about which products you buy and carry with you for outdoor activities, as sources recommend that people avoid using lip gloss when exposed to heightened UV, as the shiny surface can actually increase the potential damage. Instead, look for products that have a stated SPF so you can protect your lips not only from drying and cracking, but also from longer-term UV damage. Many of those products are endorsed and described by several sources, and you can cross-reference that information with the other recommendations given by dermatologists in the blogs linked above and below. 

Of course, you can also explore hats, or goggles and helmets as they match your activity to prevent exposure. Check out our blog post on packing other preventative equipment to avoid injury and for quick tips on how to resolve discomfort. You can also check out this dermatologist’s recommendations for healing sunburned lips, or explore other heath blogs for additional recommendations to soothe sunburns. 

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Frequently Asked Questions

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everything you might want to know. Let us help!

What is the Alpine Media Platform and why would I need this at my resort/park?
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The Alpine Media Platform is a simple to use yet comprehensive guest engagement (and staff communication) platform that helps ski resorts, theme parks, amusement parks, water parks, museums, aquariums, and other attractions build, launch, simplify, measure, and maximize their guest engagement strategy.

The Alpine Media Platform is a leading resort software and app solution with a range of tools, including event planning, real-time operations reporting (e.g. lift & trail status or attraction status), base area maps with POI details, F&B menus, live vehicle/shuttle tracking, emergency alerts, notifications, and much more. The Alpine Media Platform consists of a custom mobile app specific to your resort (Android and iOS), digital signage (ranging from a 10in ticket window display to an LED 'jumbotron' of any size) and an intuitive, easy-to-use content management system (CMS) to control all your content.

We already have a mobile-responsive website, why would I need this?
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Mobile responsive websites are awesome and every organization should start there, but what happens when you need to get an urgent message out to all of your on-site guests? Is all the content on your website accessible when guests do not have an active internet connect? Do you have full control over the content on your website or do you have to rely on your web developer?

Moreover, we all know that every guest is different and how they decide to interact with your organization/brand varies widely. The Alpine Media Platform automatically 'pulls in' existing information about your resort and distributes it to additional channels (digital signage, mobile app, and text [coming soon]) for guests to consume wherever and whenever they want. In addition, our APIs make is simple for your team to 'pull' information from the Alpine Media Command Center CMS and show it on your website. You decide if you want to manage content through your website or through the Alpine Media CMS.

Synchronizing all of your resort information across the various channels should not require duplicate entry; it shouldn't require someone running all over the place updating USB thumb drives; and it definitely shouldn't require waiting in the IT queue for content change requests.

How long will it take you to get my resort set up?
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We make every effort to get your resort activated within 2 weeks.  Most of the time, we'll have your digital signage solution up and running within 72 hours from receiving all the necessary resort information including contact information, design guidelines, logo, existing data feeds, and admin users.  As soon as we activate your resort, you will have the ability to add and control all of your content and more.  From there, it's up to you how quickly you want to roll it out to various locations. In fact, many of your resort partners start with general information displays across their resort and then continue to customize and add additional locations (e.g. F&B menus, ticket pricing & availability, in-room media for on-site lodging locations).

How much does the platform cost?
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We offer four different plans, Green (digital signage only), Blue (digital signage + custom mobile app), Black (digital signage + custom mobile app + shuttle tracking and point of sale integration), and Double-Black (full customization of the platform). Plans start as low as $500/mo depending on the scope. The best part about the pricing of our software solutions is that there are no limits on the number of users and virtually all of the new features we develop are added to your plan at no additional cost. We hate getting "nickel and dimed" and we promise not to do it to you.

Schedule a demo to see the complete platform and get a customized proposal.